43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Unplug

Talk about unplugging. The latest Bruno Aveillan ad for Loius Vuitton is the sweetest little homage to letting go. God this guy can make 'just being' the sexiest damn thing in the world. This clip is like transcendental meditation on ecstasy. My life hack resolution this week is to slip a volume of Pablo Neruda into my brief case and to somehow find a half hour in my workday to step off the gerbil wheel and just be...

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An Oblique Strategy:
Honor thy error as a hidden intention


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Cranking

Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »